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Hidden away in a remote corner of the South Pacific, the island nation of New Zealand boasts a natural environment renowned for its pristine beauty and formidable biodiversity.
At Mountain Jade we often get asked online and instore about the many various names for what is perhaps most commonly referred to as jade.
The gentle light in our studio is perfect for studying the texture, colour and form of each carving. It's a process that is deeply personal to each carver. The stone is polished, reexamined, polished more and lastly bound with cord.
Jade, or ‘pounamu’ as it is known to Māori, has been used to craft beautiful ornaments for thousands of years.
We've been working behind the scenes on a project with The Village Goldsmith, bringing our precious material, together with theirs.
We often talk about the significance jade has within Māori culture. It ties people to the land and their ancestors, and helps creates meaningful connections with families, traditions and cultures.
This year we are supporting the Tarawera Ultramarathon, as a family-business from Rotorua it's great to get behind an event born in Rotorua and which, like us, showcases something so iconically New Zealand on a global stage.
Shot by Stephen Boniface, this campaign explores how jade fits into society, showcasing real people in everyday settings with their stunning pieces of jade jewellery.
Ensuring we are as respectful as we can be to the environment while endeavouring to teach the beauty of jade, is something we will continue to work on as a business, constantly looking for ways we can improve on our practice and share our jade stories.
We are excited to announce the new Mountain Jade store, that is opening at Auckland Airport! Our store will be opened to the public from the 1st of December in the international departures area.